An integral part of any Design Thinking project involves testing with your users.
A research done by American Genius found that every $1 invested in UX results in a return between $2 and $100. Therefore, it is a surprise that only 55% of companies currently do any sort of user testing.
Only 55% of companies are currently conducting any user experience testingSkyhook, 2017
Some of the most common excuses include:
- We don’t have budget for testing
- We don’t have any customers
- What is the value of testing?
From a study conducted by the Nielson Norman Group, the truth is that testing with 5 users will uncover 85% of the usability problems, and testing with as little as 15 users will uncover almost all usability problems.
5 users will uncover 85% of your usability problemsNielson Norman Group