Traditionally, design thinking projects require large amounts of time observing and interviewing users to understand their needs. What if you could shorten that process for online businesses using web analytics?Continue Reading
An integral part of any Design Thinking project involves testing with your users.
A research done by American Genius found that every $1 invested in UX results in a return between $2 and $100. Therefore, it is a surprise that only 55% of companies currently do any sort of user testing.
Only 55% of companies are currently conducting any user experience testingSkyhook, 2017
Some of the most common excuses include:
- We don’t have budget for testing
- We don’t have any customers
- What is the value of testing?
From a study conducted by the Nielson Norman Group, the truth is that testing with 5 users will uncover 85% of the usability problems, and testing with as little as 15 users will uncover almost all usability problems.
5 users will uncover 85% of your usability problemsNielson Norman Group